The hero headline has two jobs. First, it captures people’s attention so they keep reading your copy. When you understand what motivates your audience, you can craft a headline that shows them how you can help them achieve that goal. Second, it sets your client up as the hero and you up as the wise guide.
Content Headings. The six heading tags are an important part of HTML content writing. Besides the somewhat obvious need they fill (people sometimes want to put headlines on top of things), the headline tags also have SEO value, help you to be a more organized writer, and make pages more user-friendly.
Placement: The most common placement for a headline is above an article on the spread. But another option is to embed the headline in the middle of the article. This style is based on a popular layout for pull-quotes, but it works just as well for headlines. You can also embed the headline within a group of images or as an overlay over a main
Headline discourse and its genericity have traditionally been the focus of lexical- and syntactic-orientated analysis. In a departure from the purely linguistic approach, this article analyses British headline discourse from a pragmatic perspective with a view to establishing the existence of a sub-genre the rhetoric specificity of which is measured against proven pragmatic and genre analysis
Call-to-Action Example #21: Google Drive. Google uses a simple landing page to welcome users to their Google Drive app. They use a clear benefit oriented headline which states “A safe place for all your files”, combined with an easy to follow CTA that says “Go to Google Drive”.
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headline and subheadline example
